Because he lies.
But not in a good way.
In life — and marketing — most of what we hear is sensational, superficial BS.
We need to dig a little deeper to find out what’s really going on.
First, I don’t hate Trump.
I admire many of the points he made in his books and blog posts over the last 10 years.
He’s a little brash for my tastes… but he’s a New Yorker… so that’s pretty common.
I’m critical of some of his sensational shock-bites — ban all Muslims, Mexicans are criminals and rapists — but I don’t hate the guy.
Just his copy.
See, after he decided to run for the Presidency, he changed his public position 180 degrees.
Became an Evil Cartman.
Now, lots of people change their ideas a little.
Hillary changed her position on a few things too. That’s fine. Smart people should change their minds when they get new information.
But changing key positions COMPLETELY?
Nah, don’t buy that. That smells like BS to me.
So, what’s this gotta do with making money?
Well, when you pitch prospects, you could learn a lot from Trump.
Have strong opinions, make them clearly, stand out from the noise, and make a splash wherever possible.
But always be consistent.
Prospects are looking for a reason to call BS on you.
If you change your position too much — like Trump — it sounds like you’re lying to make the sale.
When prospects see that, they’ll dismiss you. They HATE liars.
That’s my problem with Trump. He’s coming off as a liar. And that could come back and bite him in the ass.
It’s a pretty risky way to write marketing copy.
And a pretty risky way to make money.
If you want a straightforward approach to making-money that won’t make you lie to yourself, your spouse, or anybody else, GET THIS.